Lianna Kinard, CMO at The Buckner Company. This speaker from the Demand Gen Summit discusses the science of marketing; how to understand important trends to consumer behavior. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps: 

2:06 - Importance of understanding marketing trends and consumer behavior

3:15 - There is influence of neuroscience in marketing and sales. 

8:01 - There is an abundance of data available that should be used to craft personalized marketing campaigns.

9:06 - Pay attention to consumer reactions to marketing campaigns and the role of data in personalization and targeting.

9:42 - Value in qualitative data for marketing. Identify trends and patterns in large datasets.

10:21 - It’s challenging to generalize from large datasets and the importance of predicting future market trends and customer preferences.

10:58 - Data-driven insights improve decision-making in marketing.

16:09 - Closing Remarks.