David Dulany, Founder & CEO of Tenbound. This speaker from the Demand Gen Summit discusses how other individuals, Founders, CEO's, etc., build sales technology. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

2:26 - What are some of the issues with alignment of revenue engines, people, processes, technology, and the explosion in sales technology?

5:05 - Inefficiencies in the sales process before the digital age. 

10:19 - Important you have online presence, narrowing down major players in the market, and exploring trusted communities.

12:20 - Buyers are looking for real advice in neutral spaces, shortlisting potential companies.

15:52 - Align your company with solutions and lifecycle of vendors. The impact on the buyer journey is incredible.

17:15 - What is the role of salespeople?

19:14 - ‘Shadow stakeholders' in the decision-making process.

28:44 - Establish a trusted advisor in sales. Gather a comprehensive list of sales technology tools.

31:13 - Closing Remarks.