The Importance of Full Funnel Marketing
Description
Kris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:48 – What are the company’s user base and campaign stats?
9:10 – Invest in customer experience journey, community engagement, and advocacy.
13:58 – Strategies for driving new engagement with target accounts at the bottom of the funnel.
15:44 – Customer relationships phase strategies, increasing usage, and gifting plays.
16:23 – Celebrating customer lifecycle milestones and expansion play strategies.
18:03 – gifting strategies, personalized offers, and customized content offers.
19:53 – Closing Remarks.
United States
