How to Market a Local Service Business From Scratch
Description
The Profit Squad shares a treasure trove of strategies to launch a local service business, even with limited resources, in this episode. Learn how to create a buzz without a hefty ad budget by leveraging social media, Google My Business, and local communities. Establish a strong digital presence through platforms like Google Business Profile and Facebook.
Discover effective strategies to get you started. Use compelling content to engage potential customers. Gain traction by posting frequently and interacting on platforms like Facebook and Google Business Profiles. Harness the power of customer reviews for trust and credibility. Break through competition with targeted ads and a well-structured website. Allocate a budget for quick visibility boosts on platforms like Facebook and Google.
Don't miss out on these golden nuggets of wisdom for launching and growing a successful local service business. Tune in to the episode and kickstart your entrepreneurial journey!
Episode Highlights:
12:34 - It's got to be social. But if you're going to do Meta, do it well, like be consistent. Obviously, make sure NAP is good. Your name, address, phone number is all up to date. But I think it's really important to not spread yourself too thin.
19:40 - I would post multiple times because it's like in these ecosystems where it is a local business, local service business, or even a brick and mortar, the idea is like there's a finite number of people that are your potential customers within that world, in that ecosystem. It's like what you're trying to do is you're trying to reach those people. And that's where I think the depth strategy comes in. But ultimately, you want to do surround sound.
23:44 - You'd probably want a good mix. Specifically, your platform, if it is Facebook, then I would say, "Yeah, you're going to want reviews on Facebook." But really I think the scalable way is Google Business Profile because that is going to be a landing spot for you, for as long as you're in business.
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