Have you ever wondered how to make your business more discoverable online? Join Ben and Blake of the Profit Squad unravel the mysteries of Search Engine Optimization (SEO). With over 90% of online journeys starting with a search, understanding SEO is paramount.

The Profit Squad demystifies SEO, revealing its pivotal role in driving organic traffic. Learn how search engines like Google operate and why being on the first page of search results is crucial. Discover the different types of search intent—Navigational, Commercial, Informational, and Transactional—through a clever library metaphor.

Tune in to gain insights on Technical, On-page, and Off-page SEO, and the vital role of keyword research. Join us in this illuminating discussion, and equip your business with the tools for sustained online growth.

Episode Highlights:

02:51 - Google is where your users are, like where your audience is. They're searching for your products on Google, to find the products and services that you offer essentially. I think we have a couple of statistics here, but one of the big one that always stands out for me is that something like 90% or 92% percent of all online experiences begin with a search. And if you just imagine like the breadth of that, how many just online experiences are happening on a daily basis and how many of those–the vast majority of those–are beginning with like a Google search? You want to be in there.

07:12 - There's really three core processes that happen from a search engine's perspective and how they actually work. There's crawling, indexing, and serving results.  

20:22 - If it's a high value, high potential keyword for your business, it's relevant to what you do, you can help the people searching for that. You want to try to appear as often and as highly as possible in that search engine result for that keyword. And that's what off page SEO is all about.

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Ben Page

Ray Sawvell

Blake John

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