Are you curious about the secrets behind transforming a behavioral healthcare organization's pay-per-click campaigns into a roaring success? Join the Profit Squad as we team up with Sandstone Care, a national behavioral healthcare provider. In this episode, we share our expertise in managing Google and Microsoft Ads for Sandstone Care, guiding them to overcome challenges related to substance use, addiction, and mental health.

Sandstone was facing escalating costs and fierce competition as they expanded into new markets, but the game-changing principles of paid traffic and a customer-focused approach turned the tide. Discover the strategies to boost treatment center admissions by a staggering 134% while reducing the cost per admission by 25% in just 90 days. Find out how to align real-world results with digital platforms, and gain insights into how to operationalize data for better decision-making.

From restructuring campaigns to leveraging custom dashboards and refining ad copy, this episode offers practical takeaways that can elevate your own digital marketing efforts. Ready to revolutionize your digital marketing game? Tune in to learn how Sandstone Care's success can inspire your strategies and lead to better PPC outcomes, and be sure to log into your ad accounts and apply the insights shared to optimize your campaigns for remarkable results.

Episode Highlights

07:53 - I think the first big piece is ensuring that the cost per admit data that's actually happening in centers is closely reflected or you're getting the appropriate conversion signals into the ad account. So, that's like one of the biggest pieces when we first started to ensure that we have proper data within the ad accounts.

10:31 - We were seeing higher conversion rates for chats, and then you might see kind of a middling conversion rate for phone calls, and then you would see maybe the lowest conversion rate or lowest number of conversions for VOBs, because higher friction, more personal information is required. It's a high intent form, and so on.

22:11 - We're trying to find like top themes or combinations that have performed best historically. So, we're peeling those out and making sure that we have coverage for those top performers everywhere. That's really crucial because if you're running something, you already have some historic data that you can use to your advantage. I would say like the other big piece is really doing like a competitive and SERP like search engine result page analysis.

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Ray Sawvell

Blake John

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