In this eye-opening episode, the Profit Squad dives deep into the world of market research, giving you actionable tips and tricks to stay ahead of the game. They kick-start with why social listening matters more than ever and how you can leverage competitor reviews to excel in your niche. They also give you an inside look at their toolbox, revealing how tools can help you identify trends, perform a keyword gap analysis, and more.

But here's the catch, they don't stop at external research. This episode underscores the importance of internal sources, such as feedback from your sales team, and well-crafted customer surveys, showing you how these can be goldmines for creating engaging content. They even throw in a couple of ultimate content hacks: the art of repurposing content and leveraging AI.

So, tune in to learn about the powerful frameworks for creating compelling ad concepts and how to rank better for SEO. The Profit Squad lets you in on how it can provide valuable insights. Listen now to discover the untold secrets and learn how to truly put yourself in your customer's shoes.

Episode Highlights:

09:20 - Just doing an analysis to understand what types of content that your competitors are currently creating, and that can include video, that could include social posts, blog posts, whatever it might be. Because if they're pushing out a certain type of content, there's a really strong possibility that maybe you should be doing something similar.

13:34 - If you have a sales team, getting in touch with them and listening to the different types of customer complaints, issues, common problems that may be coming up is a really big value add.

15:52 - You kind of landscape all this terrain. You do all this research. You've collected things in a Google document. And now you're looking for those patterns to help inform. And once you do, you can begin to put your own spin on it.

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Ben Page

Ray Sawvell

Blake John

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