The Profit Squad spills the tea on accelerating business growth. They tackle the often misunderstood world of PPC advertising and SEO, and how these two powerhouses can work in unison to drive a powerful influx to your business. They also debunk some myths surrounding Google Ads and hint at why it's a billion-dollar platform.

Did you know there's an approach that can result in over 89% of your clicks? Or that PPC advertising could outclass traditional methods in speed, precision, and ROI tracking? We're scratching just the surface here.

Join us in this episode to dive into the meat of it, as we unpack data signals, customer insights, and testing frameworks that could become your secret sauce to success. If you're dead serious about upping your business game, you definitely don't want to skip this episode!

Episode Highlights:

01:11 - PPC stands for Pay Per Click advertising or just Pay Per Click , but it's kind of an umbrella term nowadays. We kind of talked about this in the last episode a little bit, but PPC essentially just stands for every time somebody clicks on one of your ads, you then pay for that click.

02:42 - A click is when someone just clicks on your ad. Now this doesn't mean that they necessarily made it to your website, so that's a very clear key distinction here. So, just because someone clicks on your ad, does not necessarily mean that they make it to your site.

07:51 - With Google ads and with paid search, we are capturing existing demand. So, if there is existing search demand for your product or service, I would probably instruct you to go there first. However, if that demand is absent or perhaps challenging and you can reach the same audience on a social network such as Meta, Facebook, Instagram, et cetera, then you should try it.

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Ben Page

Ray Sawvell

Blake John

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