It’s conference season. Whether you’re attending or exhibiting, there’s so much more to a conference than just being there. In this episode of Marketing Matters, Lina and Sarah break down the various things you should do before, during, AND after the conference to maximize your marketing efforts.

Highlights

• How to set event goals


• Don’t forget about your current clients


• Does your business need a large booth? Or do you even need a booth at all?


• Should you get a speaking slot?

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