DiscovereCommerce MasterPlanLa Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons
La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

Update: 2025-07-28
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JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last.

Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns! 

 

Hit PLAY to hear: 

 

  • How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it) 🏦 
  • Why iPhone videos outperformed $10k ad shoots 🎥 
  • The 3-part framework he used to grow La Matera fast 📈 
  • What makes belts a “perfect eCommerce product” 🔥 
  • The truth about expanding your product line (and what not to do) 🧵 
  • His role in turning Chubbies’ returns system into Loop Returns 🔄 

 

Key timestamps to dive straight in: 

[04:25 ] "Relocated Business: Spicewood, Texas" 

[08:41 ] "SBA Loan Benefits and Process" 

[11:21 ] Strategic Business Planning & Marketing 

[13:46 ] Reflection on Business Experience 

[18:51 ] Balancing Focus and New Projects 

[21:22 ] Listen to JM’s Top Tips! 

 

 Full episode notes here: https://ecmp.info/553

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

Chloë Thomas