In this episode of the Deeply Rooted Business Podcast, we’re pulling back the curtain on one of the most overlooked elements of a successful launch: your energy. What happens when your launch starts slow, despite all your prep? How do you protect your mindset and momentum when sales aren’t pouring in right away? We’re sharing real behind-the-scenes stories—including what happened when one of Jess’s clients had zero sales in the first 48 hours—and the exact pivots that turned it all around. This episode will help you manage your mental load, protect your energy, and turn every launch into a long-term asset.

In this episode, we cover:

• 00:35 Why mindset matters more than you think when the cart opens
• 03:13 How to acknowledge launch stress and still show up strong
• 08:34 Why the first launch is never the best
• 13:27 The power of having optional pivot points and bonus levers ready before you need them.
• 17:02 How to minimize burnout by managing your personal bandwidth

Links and resources mentioned:

• Listen to Taylor Swift Launch Lessons for Coaches & Service Providers: https://player.captivate.fm/episode/3d36c512-c20f-4456-b226-95743b518072/
• Listen to Email First Essentials: Building a Consistent Conversion Machine: https://player.captivate.fm/episode/83e34c1b-9dfe-4387-b2b7-ff6398f68be2/

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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