In this episode of the Deeply Rooted Business Podcast, we’re tackling one of the most common (and stress-inducing) questions we get: How should I price my offer?

From price point panic to overcomplicating your tiers, we walk through the biggest pricing mistakes we see during launches—and how to fix them. You’ll hear real client stories (like the $500 upsell that generated $75K), tips for aligning your prices with your audience’s stage, and strategies to increase revenue without making your offer feel inaccessible or manipulative.

Whether you’re planning your first launch or optimizing your evergreen funnel, this episode will help you get your pricing aligned and working for you.

In this episode, we cover:

• 01:03 How to align your pricing with what your audience is actually ready to invest in
• 04:09 The key to boosting cart value without turning buyers off
• 09:21 How to structure multiple pricing levels without overwhelming your audience
• 11:26 When urgency actually helps
• 14:30 How to create urgency without relying on fake deadlines

Links and resources mentioned:

• Listen to Increasing Sales & Enhancing Client Retention Through Strategic Email Marketing: https://player.captivate.fm/episode/5d88206b-1d01-4cdb-9fe0-59892944d465/

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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