In this episode of "What's Working in E-commerce," Eagan Heath interviews Matt Putra, a fractional CFO for e-commerce companies. 

Matt shows how to measure and manage your cash flow using a calculator he created. He also shares ideas for ways to improve your cash flow and what to do with that additional cash.

You can find Matt's Cash Flow Calculator here:
https://docs.google.com/spreadsheets/d/1Tx1hhAFBGOxYHHBPpbWR-BkOeL0PtDd8LHtLirje3CA/edit?usp=sharing 

For help with paid social, paid search, or email automation, check out Eagan's agency here:
https://www.caravandigital.com/  

You can find Matt at:
https://www.eightx.co/ 
https://www.linkedin.com/in/mattputra/ 
matt@eightx.co 

Timestamps
Title [00:00:08 ]
Introduction and guest speaker introduction.
This topic covers the introduction of the podcast episode and the introduction of the guest speaker, Matt Putra.

Title [00:00:39 ]
Importance of cash flow in e-commerce.
This topic discusses the significance of cash flow in direct-to-consumer e-commerce companies and the challenges they face due to upfront costs.

Title [00:02:30 ]
Managing cash flow and inventory.
This topic explores the importance of managing cash flow in relation to inventory costs and the potential impact on sales and profitability.

Title [00:09:12 ]
Improving Cash Flow and Reducing Financing Needs
Discussion on the benefits of shortening the cash flow cycle and how it can reduce stress and financing needs.

Title [00:10:36 ]
Strategies to Improve Cash Flow
Exploration of various strategies to improve cash flow, including increasing prices, increasing the number of orders, reducing costs, and optimizing inventory and payables.

Title [00:16:43 ]
Case Study: Significant Cash Flow Improvement
A case study highlighting the significant cash flow improvement achieved by implementing small changes and continuously making improvements over time.

Topic 1: Pre-sales and alternative revenue streams [00:18:51 ]
Discussion on the possibility of implementing pre-sales, deposits, memberships, or other alternative revenue streams to generate cash flow faster.

Topic 2: Sharing an excellent calculator [00:19:26 ]
Speaker 2 offers to share a calculator he has built over many years of experience to help businesses save money and get cash sooner.

Topic 3: Who can benefit from fractional CFO services [00:19:50 ]
Speaker 2 explains that fractional CFO services are suitable for funded companies or those doing 2 million a year or more, and how they can help businesses grow and fix their financials.