DiscoverThe Brand HunchLegacy, reinvented: A tale of creativity from inside one of the world's most well-known brands
Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands

Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands

Update: 2025-03-18
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In this episode of The Brand Hunch podcast we chat to Adam Ross, Senior Director of Creative Strategy at Coca Cola across Southeast Asia and the South Pacific region. Adam has been with Coca Cola for seven years and champions creative excellence across the business. We talk through how you keep legacy fresh and connected to culture in new ways, why controlling all outputs leads to failure, and how he fills his own creative juice tank.
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Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands

Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands

Adam Ross, Lindsay Rogers