Life360: Trolling TikTokers, Privacy vs. Safety, and the Future of Location Sharing with CEO Chris Hulls
Description
Katie Perry and Austin Hankwitz interview Chris Hulls, CEO of Life360, an app for family location tracking. Chris discusses the company's strategies, including a successful TikTok campaign with 7 billion views, and their monetization approach, where only 13% of users are paid subscribers. He emphasizes Life360's core values, security measures, and plans for expanding services to seniors. Chris shares insights on his leadership style, influenced by his military background, and how he turned a teen-led campaign against the app into a successful engagement strategy. The episode concludes with plans to extend Life360's services to aging parents, showing the app's broad future potential.
$LIF
00:00 START
01:20 Meet Chris Hulls, CEO of Life360
02:33 The Origin of Life360
05:13 Life360's IPO Journey
10:31 Data Privacy and Security at Life360
14:43 Monetization and User Data
21:50 Future Plans and User Benefits
23:41 Free vs. Paid Services
24:10 Family Safety Features
24:49 Expanding User Base
26:56 Senior Care Solutions
31:15 Leadership and Core Values
33:17 TikTok and Teen Engagement
39:23 Military Influence on Leadership
42:02 Final Thoughts and Reflections
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