LinkedIn, AI & Reputation: Marketing Maven CEO on Building Trust in the Digital Age With Lindsey Carnett
Description
In this episode of What The Frac? Live, we sit down with Lindsey Carnett, CEO of the award-winning PR firm Marketing Maven, to uncover the real strategies behind effective LinkedIn marketing and executive visibility in 2025.
Lindsey shares how most professionals are misusing LinkedIn—and how to fix it. From building authentic thought leadership to avoiding the biggest risks of using AI in content, this episode is a must-listen for founders, CMOs, and fractional executives who want to lead with credibility.
💬 Topics we cover:
The do’s and don’ts of thought leadership on LinkedIn
Why executive visibility is more important than ever
Smart ways to use (and not use) AI in PR and content
Controlling your digital footprint and protecting your brand reputation
LinkedIn newsletters, targeting strategies, and algorithm insights
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