The COO Advantage: Exit Strategies & Scaling with Fractional Leadership (ft. Guy Barretta)
Description
In this episode of What The Frac? Live, Nicole and Tamara welcome Guy Barretta “The COO Guy” President of Beretta Consulting and seasoned executive with 25+ years in Fortune 500s, startups, and real estate franchises.
Guy reveals why every small business should think about exit strategy from day one, and how a fractional COO can help business owners break free from bottlenecks, avoid burnout, and scale smarter.
👉 You’ll learn:
Why exit strategies matter (even if you’re just starting out)
How to avoid being the bottleneck in your own business
The difference between a consultant and a true fractional executive
How automation and time management can give you your life back
Why succession planning is essential for long-term business value
If you’ve ever felt stuck in the weeds, overwhelmed by daily fires, or unsure how to build for the future, this episode will give you clarity, tools, and encouragement.
📩 Connect with Guy Barretta: LinkedIn – Guy Barretta | guybarretta@thecooguy.com
#fractionalCOO #exitstrategy #businessgrowth #smallbusinessleadership #delegationtips #automationinbusiness #realestatefranchises #successionplanning #entrepreneurship #scalingbusiness #WhatTheFracLive #GuyBarretta
United States
