Why Startups Should Never Hire Full-Time First: The Future of Fractional Work with Katy Murphy
Description
What if your startup’s next great hire wasn’t full-time at all? In this episode of What The Frac? Live, we’re joined by Katy Murphy, founder and CEO of NEXT—an AI-powered, agent-led platform connecting startups with vetted fractional executives.
Katy shares how the startup hiring model is shifting dramatically, why fractional leadership is the future, and how AI is eliminating the need for endless recruiting and misalignment. We dive into:
✅ Why startups should never go full-time first
✅ The power of AI agents in talent matching
✅ What makes a fractional executive a perfect fit
✅ How venture studios like Platform are reshaping entrepreneurship
✅ The rise of the three-person unicorn (and what's next)
Whether you're a founder, a fractional, or just startup-curious—this episode will transform how you think about building executive teams in the new economy.
Get FREE Business Growth Tips and Strategies: https://clever-cow.kit.com/3b5666d529
Connect With WTF?
Website: https://whatthefracshow.com/
IG: https://www.instagram.com/whatthefracshow
TT:https://www.tiktok.com/@whatthefracshow
LinkedIn:https://www.linkedin.com/showcase/what-the-frac-show
YouTube: https://www.youtube.com/@clevercow
#fractionalexecutive #startupgrowth #AIhiring #venturestudio #KNEXPro #KatyMurphy #WhatTheFracLive #onepersonunicorn #entrepreneurship #startupfounder #leadershipstrategy #productmarketfit #techstartups #futureofwork #founderlife #marketingstrategy #scaleyourstartup #fractionalCMO #fractionalCOO
United States
