Process, People & Performance: Building Systems That Scale with Ashley Berghoff
Description
Founders, fractionals, and overwhelmed teams—this one’s for you.
This week on What the Frac? Live, we’re joined by fractional COO and systems expert Ashley Berghoff of A Squared to dig deep into why every business—yes, even solopreneurs—needs intentional processes to scale.
We tackle:
Why founders shouldn’t run operations (and why it’s OK)
The difference between “winging it” and invisible systems
What fractional COOs actually do (spoiler: it’s not just SOPs)
How to build a process engine without killing creativity
Why automation might be your last step, not your first
The truth about hiring VAs and project managers before you're ready
What to watch for when hiring a consultant or fractional operator
Whether you're a visionary founder drowning in spreadsheets or a fractional exec building your ops muscle, this is your blueprint for scalable, human-centered systems.
🎧 Tune in for real talk, unpopular opinions, and actionable steps to build better business engines—without the burnout.
#FractionalCOO #OperationsStrategy #BusinessSystems #ProcessImprovement #Entrepreneurship #SmallBusinessTips #ScaleYourBusiness #TeamOps #AutomationStrategy #ClickUp #NotionWorkflow #AIinBusiness #WhatTheFracLive
United States
