MEDDIC Is Outdated. The Four C Framework Is What's Next With Jake Dunlap - Ep 29

Update: 2025-08-27

Description

David Kreiger chats with Jake Dunlap, CEO of Skaled and author of "The Innovative Seller." Jake brings 12 years of experience helping CEOs, CROs, and CMOs transform their businesses with AI-driven revenue strategies.

In this episode, we dive into:

Outdated sales methodologies: The Challenger Sales, Predictable Revenue, MEDDIC, and BANT.
The four C's framework: Commitment to technology and AI proficiency, current go-to-market strategy, customized sales journeys, consistent performance optimization, and generative AI deployment.
Rapid-fire Q&A

Connect with Jake Dunlap:

https://www.linkedin.com/in/jakedunlap/

https://skaled.com/

https://meetjourney.ai/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger/

https://salesroads.com/

Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes!

https://www.linkedin.com/company/sell-like-a-leader-podcast/

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MEDDIC Is Outdated. The Four C Framework Is What's Next With Jake Dunlap - Ep 29

#box-pro-ellipsis-176253143242483{-webkit-line-clamp:2;}MEDDIC Is Outdated. The Four C Framework Is What's Next With Jake Dunlap - Ep 29

MEDDIC Is Outdated. The Four C Framework Is What's Next With Jake Dunlap - Ep 29

David Kreiger

MEDDIC Is Outdated. The Four C Framework Is What's Next With Jake Dunlap - Ep 29