In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down one of the most misunderstood areas in marketing: Return on Investment (ROI). If you’ve ever wondered what’s actually working in your digital marketing strategy—or worse, felt like you’re throwing money at ads without results—this episode is your roadmap to clarity.

From understanding what ROI truly means in the digital space, to the tools, formulas, and real-world examples you need to measure success, this is a must-listen for any business owner wanting to grow with purpose.

✅ What You’ll Learn / Key Takeaways

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  How to define and calculate ROI for your marketing campaigns

  
  


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  The 8 most important metrics to track (conversion rate, CPL, CAC, CLV and more)

  
  


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  Which tools and platforms help you accurately measure ROI

  
  


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  How to turn data into insights that fuel your business growth

  
  


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  ROI examples across industries—from eCommerce and real estate to service-based businesses

  
  

🔑 Key Quotes

“Understanding ROI is essential for any business investing in digital marketing. What gets measured gets improved.”

“You're in business to make money—not bleed it. ROI helps you stop wasting time and start investing smarter.”

“Marketing isn’t about guesswork anymore. It’s about tracking the data that matters—and using it to grow.”

⏱️ Timestamps

00:00 – Introduction to Measuring ROI in Digital Marketing

00:36 – Welcome to the Digital Success for Business Podcast

02:24 – Defining ROI and Its Importance

05:31 – Key Metrics to Track for ROI

10:49 – Tools and Techniques for Measuring ROI

13:26 – Industry-Specific Examples of ROI

15:47 – Conclusion and Final Thoughts

How do you really know if your marketing is working? Discover how to measure ROI (Return on Investment) in your digital marketing, the most valuable metrics to track, how to calculate ROI step-by-step, and the tools to simplify your data analysis.

Whether you're running ads, building an email list, or posting on social media, understanding ROI is your key to spending smarter and scaling faster.

Packed with examples and easy-to-apply insights, this episode will help you stop guessing—and start growing.

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

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