The countdown to Christmas isn’t just about decorations and deadlines — it’s about strategy.

In this episode of Digital Success for Business, Leanne Cohens, Founder of Marketing Leap, shares how changing buyer behaviour across generations is reshaping holiday marketing. From Gen Z discovering products on TikTok to Gen X relying on Facebook, Leanne explains how to meet your audience where they are and plan your most profitable Christmas campaign yet.

What You’ll Learn

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  How Gen Z, Millennials, and Gen X shop and make decisions differently this Christmas

  
  


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  Why discovery now starts on TikTok and Instagram ... not Google

  
  


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  How to align your social content, ads, and funnels for each generation

  
  


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  The right way to prepare for Black Friday and Christmas promotions

  
  


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  How to finish the year strong with strategy, not stress

  
  

Key Quotes

“If you’re throwing up posts hoping for last-minute sales, you’ve already lost the race.”

“Connection is the new conversion — and that starts long before the checkout page.”

“You don’t need more content; you need the right content at the right time for the right people.”

Timestamps

00:00 – Introduction: The New Christmas Countdown

00:10 – Generational Shopping Trends

02:21 – Understanding the Shift in Buyer Behaviour

04:27 – The Role of Social Media in Modern Marketing

07:47 – Effective Paid Ad Strategies

09:29 – Preparing for the Holiday Season

10:54 – Strategy Over Stress: How to Plan Ahead

The end of the year isn’t the time to scramble — it’s the time to strategise.

Whether you’re a service-based business or an eCommerce brand, success this Christmas starts with clarity, connection, and consistency.

✅ Download the free Social Media Infographic for platform insights: https://marketingleap.net/resources

🎯 Ready to plan your next 90 days? Book your VIP Intensive: 90-Day Roadmap: https://digitalsuccess.global/vip-planning

🎧 Listen to more episodes: https://marketingleap.net/podcast

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

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