In this episode of the Digital Success for Business podcast, host Leanne Cohens—Digital Success Coach and founder of Marketing Leap—breaks down the power of social selling and how small business owners across Australia can use it to build genuine relationships, generate leads, and grow their brand online.

Unlike traditional sales tactics, social selling is about creating conversations, not pushing offers. Leanne explains why it's one of the most cost-effective strategies to improve engagement, build credibility, and ultimately increase conversions—without a massive ad spend.

You’ll hear how to choose the right platforms, create content that connects, and use social tools that help you listen to and serve your audience better. Whether you're a solo operator or building a brand with a team, this episode gives you actionable tools to connect authentically and drive results using social media.

What You’ll Learn / Key Takeaways

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  What social selling is—and why it works in today’s market

  
  


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  Key benefits of social selling for Australian small businesses

  
  


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  How to choose the right platforms and create meaningful content

  
  


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  Practical steps to build connections that lead to real sales

  
  


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  Tools and tips for social listening, audience engagement, and growth

  
  

Key Quotes

“Social selling isn’t about pushing sales. It’s about positioning yourself as a helpful resource where your customers already spend their time.”

“People don’t want another sales pitch—they want connection, conversation, and trust.”

“Start conversations, not sales scripts. Relationships are the foundation of consistent business growth.”

Timestamps

00:00 – Introduction to Social Selling

02:17 – Understanding Social Selling

05:16 – Key Benefits for Australian Businesses

07:46 – Implementing Social Selling Tactics

10:17 – Practical Strategies for Building Relationships

12:46 – Conclusion and Next Steps

📌 Want to learn how to connect with your audience, build trust, and turn conversations into conversions?

Subscribe to the Digital Success for Business podcast and follow us on YouTube, Instagram, TikTok and LinkedIn for practical strategies to help you grow online.

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/

https://marketingleap.net/marketing-resources/

https://marketingleap.net/contact-marketing-leap/

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