In this episode of the Digital Success for Business podcast, host Leanne Cohen explores the essential strategies for managing and protecting your brand's online reputation. Learn how to monitor brand mentions, create positive content, engage effectively with your audience, and understand the legal considerations crucial to maintaining a trusted and credible presence. By the end of this episode, you'll have actionable insights to ensure your business thrives on the foundation of a strong online reputation.

What You’ll Learn:

How to monitor your brand online and stay informed of what is being said about you.

The role of content creation in shaping and maintaining a strong online presence.

Why engagement matters and how to create and build a loyal, supportive audience.

Key legal considerations to protect your brand from harmful misinformation.

Key Quotes:

" Reputation takes time to build, but it can be lost very, very quickly."

"A well-maintained online presence makes it harder for unfavourable stories to dominate search results"

"Managing your online reputation isn’t just about reacting to negative feedback; it’s about proactively shaping how your brand is perceived."

"Reputation is built over time, and engagement is a key part of that process. The more you interact authentically, the stronger your brand perception will be."

Timestamps:

00:00 Introduction to Online Reputation

00:25 Welcome and Episode Overview

00:59 Understanding Reputation Management

01:59 Monitoring Your Brand Online

05:57 Content Creation for Strong Online Presence

09:34 Engagement Strategies

11:46 Legal Considerations

14:46 Conclusion and Final Thoughts

By tuning into this episode, you’ll learn how  proactively shaping how your brand is perceived is the key to growth. By monitoring mentions, creating positive content, engaging with your audience and understanding your legal rights, you can build a strong, resilient reputation. that supports long term business success!

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

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