Join Toni and Lesley as they chat with the fantastic Vicki Jakes, an online marketing expert specialising in web optimisation and helping businesses boost their sales through Facebook. Vicky shares her inspiring journey of starting her own business while juggling motherhood, overcoming challenges, and finding purpose in her work. Discover valuable insights on remote team management, personal growth, and the importance of showing up on social media. 

KEY TAKEAWAYS

• Starting a business allows for flexibility and the ability to prioritise family life, but it comes with risks and challenges that require self-awareness and personal growth.


• Building a remote team with overseas talent can be a cost-effective and efficient way to grow a small business while maintaining a work-life balance.


• Showing up on social media is crucial for service-based business owners to connect with potential clients and build trust by giving them a preview of the experience of working with you.


• Consistency in social media presence is key to generating leads and maintaining a secure business, even if it means dedicating a few hours each day to engage with your audience.


• Overcoming the fear of showing up on social media starts with small steps, such as recording a simple video pitch on your phone and remembering that the more you do it, the easier it becomes.


• Therapy and self-awareness are essential tools for managing the stress and emotional challenges of running a business and processing traumatic life events.


• As a business grows, the team and strategies need to evolve to adapt to each new phase, which may involve letting go of people who are no longer the right fit and embracing new opportunities.


• Social media is like networking on a massive scale, and building genuine connections online can lead to valuable friendships, referrals, and business opportunities.

BEST MOMENTS 

"If you can sell and you're good at selling, you're never really going to go out of business. And if you do, you'll create another business to work on." 

"I'm doing exactly the thing that I wanted to do 10 years ago. You know, I wanted to work on social media because it looked fun and cool." 

"If you are a business owner and you sell a service where people are interacting with you and you are not using social media to give them a preview of that experience, you are missing out because you've got business on hard mode." 

"I treat social media like networking, right? And people will go to networking events and you've got a pool of what? 30 to a hundred people, right? Social media, you got millions, right?" 

"I really want to leave, but I don't know what's going to happen, but I think I'm going to make it work." 

ABOUT THE GUEST

HOST BIOS

Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator)

Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’   experience in SME, Business startup and growth, as Director of a FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk  everything to follow your passion for service and importantly to handle the inevitable obstacles along the way. 

Lesley Craven MA – Programme Director – (Business Transformation Coach and Facilitator)

Lesley has spent 30+ years leading public and social sector delivery, and as a CEO of numerous NFP organisations. She is an accomplished bid writer, facilitator, and business coach leading our delivery to 1000s of Small Business Owners and Leaders over the last 4 years.

PODCAST DESCRIPTION

The Women On Purpose Podcast is where we keep it real, have fun, an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure.  We share some laughter, and yes, there might even be a few tears along the way. We want the conversation to flow and will be chatting with our guests learning more about their successes, challenges, and how they have navigated these sharing the tools and techniques they may have used alongside us sharing our tips and techniques from our ASPIRE Model.