Mobile marketing for fintech: what's changing?
Description
Fintech funding and valuations are down, but growth is still hot at 21% CAGR.
In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski.
Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimization strategies. They delve into the significant differences between marketing for finance and mobile games, targeting high-demand audiences, and the role of compliance in advertising.
Paul also explores the advantages of humor in ads and the potential of generative AI in creating ad copy.
00:00 Introduction to Multi-Platform Acquisition
01:14 The Rollercoaster Ride of FinTech
02:51 Key Differences in FinTech User Acquisition
04:08 Challenges and Strategies in Multi-Channel Marketing
06:13 Understanding Customer Behavior in FinTech
14:16 Navigating Legalities and Compliance
26:39 The Future of FinTech Marketing
29:01 Conclusion and Final Thoughts
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