Nail Care Reinvented: The Sustainability Story of Loste Nails with Christy Llewellyn
Description
If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with.
Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural nails. Oh, and the best part? They are fully reusable.
Loste is a new kind of press-on. Crafted with 5-layer, soft gel technology, our nails are ultra-strong, ultra-glossy, and long lasting. No UV. No damage.
Each set comes with everything you need for a flawless application in five minutes, whether you’re getting ready for a night out or applying them poolside on holiday.
Christy built her reusable press-on nail brand from scratch — no contacts, no big budget — and shares exactly what it’s really like to develop a product, market it, and keep going when things constantly change.
In this episode, you’ll learn:
- How a simple personal frustration can spark a whole product idea
- What bootstrapping a physical product looks like behind the scenes
- What’s actually working in product marketing right now
- How small brands can stand out without competing on price
- The power of repeating your brand story
This is a relatable, encouraging episode that’ll leave you inspired to keep going, keep showing up, and keep telling your story.
USEFUL RESOURCES
Loste Nails Website https://getloste.com/
Loste Nails Instagram https://www.instagram.com/getloste/
Loste Nails TikTok https://www.tiktok.com/@getloste
Loste Nails Facebook https://www.facebook.com/getloste/
Loste Nails Pinterest https://uk.pinterest.com/getlostenails/
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This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.
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10 Amazon Q&A slots avaialble
This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.














