Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads?

In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return.

We’ll talk through:

• How to decide what you want Amazon to do for your business (sales channel vs brand visibility)
• The importance of optimising existing listings before scaling
• Expanding to new marketplaces (EU and US) — and what to know
• How to add new product lines, bundles, or test virtual bundles (coming soon to the UK)
• When to revisit your ads strategy or your balance between FBA and FBM

I also share real examples from the sellers I’ve worked with — from improving listings to expanding to Germany — and what made each strategy successful.

If you’re planning your next phase on Amazon or looking ahead to 2026, this episode will help you create a clear direction for your business.

Mentioned in this episode:

• Book a Power Hour to plan your 2026 Amazon roadmap

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Mentioned in this episode:

Amazon Account Audit Checklist

Whether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup.
Grab it here: https://checklist.vickiweinberg.com/audit

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