In this episode, Vicki chats with Amy Langfield, co-founder of Grow with Iris — a fortified, plant-based drink for children aged 12 months to 4 years. What started as one mum’s search for a safe, nutritious alternative for her allergic daughter has grown into a business helping families all over the UK.

Amy opens up about:

🌱 Turning a personal challenge into a purposeful business — how her daughter’s severe allergies inspired the creation of Grow with Iris.

🌱 Navigating regulations and formulation — the behind-the-scenes work of developing a nutritious, safe, and great-tasting children’s drink.

🌱 Funding innovation — how grants from Innovate UK supported research, development, and sustainability goals (and how you could benefit too!).

🌱 Building a sustainable brand — from eco-conscious packaging to lifecycle analysis

🌱 Practical advice for founders

Amy’s story is the perfect reminder that you don’t have to have all the answers to build something amazing — just a strong “why,” a willingness to learn, and a community around you.

USEFUL RESOURCES:

Grow With Iris Website: https://www.growwithiris.com/

Grow With Iris Facebook: http://www.facebook.com/growwithiris

Grow With Iris Instagram: http://www.instagram.com/grow_with_iris/

Grow With Iris LinkedIn: http://www.linkedin.com/company/79984142

Amy Langfield LinkedIn: http://www.linkedin.com/in/amy-langfield-887b36231/

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Amazon Account Audit Checklist

Whether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup.
Grab it here: https://checklist.vickiweinberg.com/audit