The secrets of a successful product - with Tricia Connor Jackson
Description
What actually makes a product great — not just good, but something people buy again, rave about, and recommend?
In this week’s episode, Vicki chats with Tricia Connor Jackson, who brings a fascinating mix of experience to the table. Tricia is a professional model, actress, and content creator who’s worked with over 350 brands, as well as a former Vice President of Sales at Procter & Gamble and Nestlé. She’s also one of the expert panelists on Amazon Prime’s Shopping Court, where she reviews and judges real-life products in front of a global audience.
This conversation is a goldmine for anyone selling a physical product or building a brand. Tricia shares what she’s learned from reviewing hundreds of products — what makes some shine and others stumble — and gives practical, honest advice to help you make yours the best it can be.
You’ll hear:
What really makes a product stand out – from packaging and price to function and clarity. Tricia explains why it’s never just one thing that wins customers over.
Tiny mistakes that trip brands up – like unreadable labels, unclear instructions, or packaging that looks beautiful but doesn’t actually work.
How to think like a consumer again – testing your own products as if you’d never seen them before.
The dos and don’ts of working with content creators – what to expect, how to brief them properly, and how to build strong, respectful relationships that produce great content.
Why authenticity matters most in creator partnerships – and how a well-chosen creator can become one of your best advocates.
How to make your Amazon listings do the selling for you – and why most brands accidentally undersell themselves online.
Tricia also shares fascinating behind-the-scenes stories from Shopping Court — Amazon’s reality-style product review show — and explains how her judging experience has sharpened her eye for what makes a product truly irresistible.
If you want to improve your packaging, work better with influencers, or simply make sure your product experience delights customers at every touchpoint, this episode is for you.
USEFUL RESOURCES
Tricia Connor Jackson Website: https://triciaconnorjackson.com/
Tricia Connor Jackson Instagram https://www.instagram.com/triciaconnorjackson/
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Mentioned in this episode:
10 Amazon Q&A hours available
This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.
Book a selling on Amazon Power Hour
10 Amazon Q&A slots avaialble
This month I’ve opened 10 Amazon Q&A / training hours. These are focused 60-minute sessions where you can bring your biggest Amazon challenge and get clear, practical answers to move forward. They’re £149, and once the October spots are gone, they’re gone. You can book your session here.
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