Fulfilment by Amazon, or FBA, sounds simple - you send your stock to Amazon and they handle the rest.

But what really happens behind the scenes can make a big difference to your profits, rankings and even how smoothly your business runs.

In this episode, I take you through how FBA actually works - from how your stock is received and stored, to the fees you’ll pay, the common pitfalls to avoid, and how to decide whether it’s right for your business.

You’ll learn:

• What FBA really is
• The genuine benefits — including Prime eligibility and customer trust
• The hidden costs and things to consider
• How to decide between using FBA, FBM, or a mix of both
• A simple walkthrough of setting up your first FBA shipment

I also share some of my own experiences — the good and the bad — including what happened when an entire shipment went missing, and how I’d approach things differently now.

If you’re using FBA already, or thinking about it, this episode will help you understand exactly what to expect — and how to avoid costly mistakes.

Mentioned in this episode:

• Amazon FBA Calculator
• The Essential Insurance Guide for Product Businesses - with Gary Ross, Blip
• Book a Power Hour or 1:1 training

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Mentioned in this episode:

Amazon Account Audit Checklist

Whether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup.
Grab it here: https://checklist.vickiweinberg.com/audit

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