DiscoverBring Your Product Idea to LifeBuilding a successful wholesale business - with Andee Hart, Hart Design Co.
Building a successful wholesale business - with Andee Hart, Hart Design Co.

Building a successful wholesale business - with Andee Hart, Hart Design Co.

Update: 2025-12-19
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If the word sales makes you cringe a little… this episode is for you.

In this conversation, Vicki is joined by Andee Hart, founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into over 100 shops in a matter of months, all while still working a full-time corporate job.

But this isn’t just a story about candles. It’s a really honest, practical chat about selling products in a way that feels good, works long-term, and actually supports your life as a business owner.

If you sell physical products (or want to), this episode will help you:

  1. Stop feeling awkward or “salesy” about selling
  2. Understand what actually helps products sell in wholesale and retail
  3. Feel more confident about pricing your products properly
  4. Realise you don’t have to do everything (or sell to everyone) to succeed

Andee brings a refreshing, human approach to sales – one that’s rooted in integrity, consistency and common sense, rather than pressure tactics or gimmicks.

USEFUL RESOURCES

She Sells Differently Website https://andeehart.com/

Andee Hart Instagram: https://www.instagram.com/andeehart/

Andee Hart LinkedIn: https://www.linkedin.com/in/andeehart/

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Building a successful wholesale business - with Andee Hart, Hart Design Co.

Building a successful wholesale business - with Andee Hart, Hart Design Co.