In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere, a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you’re a product creator or e-commerce business owner, you’ll get so much from hearing how she took an idea from her dining table to partnering with the last remaining fine china manufacturer in the UK.

Jennifer talks about:

• Validating an idea through real customers — and what consistent demand at craft fairs taught her.
• Scaling a handmade product and navigating the challenges of finding the right manufacturer
• Sticking to your ethics and values when building a brand
• Pricing, positioning and protecting your idea, including how she approached trademarks and design rights.
• Marketing a product no one knew they needed yet
• Using Etsy effectively

Jennifer’s honesty about the ups and downs of product creation makes this a relatable listen — especially if you're building something original and wondering how to get it out into the world.

USEFUL RESOURCES

Halliesphere Website: https://www.halliesphere.com/

Halliesphere Facebook: https://www.facebook.com/Halliesphere/

Halliesphere Instagram: https://www.instagram.com/halliesphere

Jennifer Pearson LinkedIn: https://www.linkedin.com/in/jennifer-susan-3848802ba/

Halliesphere Etsy Shop: https://www.etsy.com/uk/shop/Halliesphere

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Amazon Account Audit Checklist

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Grab it here: https://checklist.vickiweinberg.com/audit

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