On Creative Effectiveness w/ George Tannenbaum

Update: 2023-10-18

Description

In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.

Comments

In Channel

This is Unsustainable w/ Caroline Johnson

2023-11-1548:16

Marketing Is an Investment w/ Brett Colbert

2023-11-0145:37

On Creative Effectiveness w/ George Tannenbaum

2023-10-1832:39

The Path to Great Work w/ Beverley Hammond and Susan Irving

2023-10-0443:07

Agency Model Innovation w/ Caroline Johnson

2023-09-2048:05

Tuning Up the Client-Agency Relationship w/ David Meikle

2023-09-0647:26

Just Say No w/ Niki McMorrough

2023-08-2351:00

2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

2023-08-0928:39

Madison Avenue Makeover w/ Michael Farmer

2023-07-2601:01:39

2Bobs: Innoficiency in Your Agency

2023-07-1239:56

The Benchmark Problem w/ Jason Cammorata

2023-06-2829:12

The Day Everything Changed in CPG w/ Christy Lebor

2023-06-1449:24

Aligning the Incentives w/ Stuart Dunk

2023-05-3143:50

The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

2023-05-1753:28

The Marketing Procurement Academy w/ Magid Souhami

2023-05-0348:47

Let's Play Fair w/ J. Francisco Escobar

2023-04-1938:38

Better Relationships = Better Outcomes w/ Kim Walker

2023-04-0547:51

The End of The Billable Hour w/ Tim Williams

2023-03-2242:46

Can Agencies Be Consultants? w/ Leo Rayman

2023-03-0843:43

The Client Bill of Rights w/ Jillian Gibbs

2023-02-2241:02

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On Creative Effectiveness w/ George Tannenbaum

#box-pro-ellipsis-176451661981984{-webkit-line-clamp:2;}On Creative Effectiveness w/ George Tannenbaum

On Creative Effectiveness w/ George Tannenbaum

Blair Enns and Leah Power

On Creative Effectiveness w/ George Tannenbaum