The Path to Great Work w/ Beverley Hammond and Susan Irving

Update: 2023-10-04

Description

20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger's needle-moving and award winning campaign Unapologetically Human.

Comments

In Channel

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Agency Model Innovation w/ Caroline Johnson

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Tuning Up the Client-Agency Relationship w/ David Meikle

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The Benchmark Problem w/ Jason Cammorata

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The Day Everything Changed in CPG w/ Christy Lebor

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Aligning the Incentives w/ Stuart Dunk

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The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

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The Marketing Procurement Academy w/ Magid Souhami

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Let's Play Fair w/ J. Francisco Escobar

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Better Relationships = Better Outcomes w/ Kim Walker

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The End of The Billable Hour w/ Tim Williams

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Can Agencies Be Consultants? w/ Leo Rayman

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The Client Bill of Rights w/ Jillian Gibbs

2023-02-2241:02

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The Path to Great Work w/ Beverley Hammond and Susan Irving

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The Path to Great Work w/ Beverley Hammond and Susan Irving

Blair Enns and Leah Power

The Path to Great Work w/ Beverley Hammond and Susan Irving