Discover20% - The Marketing Procurement PodcastThe Hidden Cost of Transactional Capitalism w/ Rory Sutherland
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

Update: 2023-05-17
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Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alchemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency.

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The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

Blair Enns and Leah Power