The Day Everything Changed in CPG w/ Christy Lebor

Update: 2023-06-14

Description

Former big brand marketer Christy Lebor joins the pod to describe what she sees as the pivotal moment when CPG companies shifted from innovation-seeking to efficiency-seeking. She also talks about the folly of zero-based budgeting and why agencies will never be strategic partners to their brand manager clients.

Comments

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The Day Everything Changed in CPG w/ Christy Lebor

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The Day Everything Changed in CPG w/ Christy Lebor

Blair Enns and Leah Power

The Day Everything Changed in CPG w/ Christy Lebor