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Opening a Coffee Shop: Fantasy vs Reality

Opening a Coffee Shop: Fantasy vs Reality

Update: 2022-10-18


The exquisite latte art. The warm, smiling baristas. The deep, inviting armchairs… If you’ve ever taken a look around your favourite cafe and thought ‘What a wonderful place to spend a day, maybe I should open somewhere like this’, you’re not alone. But is this fantasyland?

With guest co-host Chris Deferio (Keys to the Shop Podcast), we dive into the three key aspects of running a coffee shop, to help you better understand the realities behind the dream.

The Money - Chris speaks to Michael Idov, author of the legendary Slate article ‘My Coffeehouse Nightmare’, about the financial areas which are often overlooked by those opening a cafe.

The Scene - Scott heads to Caffè Culture and chats with Ben Eames of Bubbly Batch Coffee about Ben’s plans to bring something fresh to the coffee scene.

The Dream - James catches up with his friend Hiyam Abdulla about her experience leaving her corporate job to follow her dream and open a cafe in North London.

Chris brings many years of advising and consulting coffee shop owners, and offers fascinating insights into each of the three aspects. Will you be inspired to open a trendy cafe or your local high street. Or end up running for the hills?

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Want to learn more about our guest co-host Chris Deferio? Check out his website and podcast, Keys to the Shop here ( and follow him on Instagram (

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Ben Eames - Instagram:
Hiyam Abdulla - Instagram ( and her cafe website (

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Opening a Coffee Shop: Fantasy vs Reality

Opening a Coffee Shop: Fantasy vs Reality

Jools Walker, Scott Bentley, James Harper