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Tomás Fonseca from Icons of Real Estate shares how podcasting can transform your property management business by creating valuable content and building strategic relationships. We explore the frameworks that have helped over 70 real estate podcasts convert conversations into business opportunities.

• Building a podcast with two avenues of growth - content creation and relationship building
• Why vision and commitment are essential for podcast success
• The optimal podcasting frequency (weekly) and episode length (20-25 minutes)
• Why Tuesday-Thursday are the best days to release podcast episodes
• How to invite potential referral partners as guests to open business opportunities
• Recording a "bank" of episodes (3 months worth) before launching for consistency
• Repurposing podcast content for social media, blogs, newsletters and more
• Technical considerations including recording platforms and social media integration
• Using a podcast as a relationship funnel that converts to referrals and sales

If you're interested in learning more about podcast frameworks for your business, visit iconsofrealestate.com/podcast-framework or email Tomas at tomas@iconsofrealestate.com.

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is kindly sponsored by The Efficiency Co.

We are a dedicated consultancy, training, and support partner for innovative real estate organisations.

Specialising in agency operations, team development and technology integration, we provide the insight, support, and training to maximise your performance.

Our toolbox includes 1:1 Coaching for industry pros, 1:1 Personal Strategy Sessions, Team Engagement Workshops and Bespoke Agency Consultation

This podcast is sponsored by West Oz Trades.

West Oz Trades are the team to service and install your air conditioning systems in Perth Western Australia. WestOz Trades Air Conditioning Services | Perth, Western Australia

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