Public Relations: Building and Managing Your Brand's Reputation
Update: 2024-10-11
Description
In this episode of Club Conversations, Caleb Roche and Abby Thompson delve into the significance of public relations (PR) in managing brand reputation. They discuss the multifaceted nature of PR, emphasizing its role in building trust, community engagement, and the importance of having a crisis communication plan. The conversation highlights real-world examples, such as Coca-Cola's branding strategies and the impact of digital PR. The hosts stress the necessity of transparency, quick responses, and maintaining integrity in PR practices, while also providing tools and strategies for effective PR management.
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