What happens when someone orders five beers and a bag of crisps to arrive within 15 minutes but the store only has four beers?

Professor Daniel Corsten joins Colin Peacock on the podcast to dissect the economics and challenges of quick commerce. And why they so often don’t add up.

From soaring labour costs to out-of-stocks and substitutions, it’s a model that struggles to work in higher-wage markets.

Daniel shares fresh insights on where picking costs stack up, the hidden toll of substitutions, and the smart interventions that might make fast fulfilment more viable.

A timely reality check for retailers chasing speed and customer satisfaction.

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