Welcome to another empowering episode of ReWire Your Weight! In this episode, host Rachel Foy dives deep into one of the most influential and often overlooked—reasons we keep repeating the same patterns with food, even when we know exactly what we should be doing. Rather than focusing on discipline, motivation, or willpower, Rachel Foy invites listeners to explore the powerful role identity plays in shaping our relationship with food, weight loss, and self-control.

You'll discover how our deep-seated beliefs about who we are influence our daily habits and why real, lasting change goes far beyond simply changing behavior. From the roots of food identity in childhood to the neuroscience behind our automatic patterns, Rachel Foy guides you through understanding the "identity gap" and why your brain is wired to keep you consistent with how you see yourself.

Plus, learn the three-step process for rewiring your identity so you can finally break free from self-sabotage, quiet the food noise, and move toward effortless, lasting transformation—no restriction or dieting required.

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