In this episode of The I Heart My Life Show, Emily Williams speaks with Alex Pursglove, a transformation coach dedicated to helping women cultivate radical self-trust and fully embrace their true desires. Alex shares her deeply personal story of overcoming fear, judgment, and societal conditioning to create a life and business aligned with her authentic self. From battling a cancer diagnosis at the age of 24 to making bold career shifts, Alex's journey is a powerful example of how trusting yourself and embracing your desires can lead to incredible transformation.

Throughout the conversation, Alex and Emily share about their own experiences with radical self-acceptance, releasing self-judgment, and navigating fear when stepping into the unknown. Alex shares the significance of cultivating radical trust not only in yourself but in the divine, highlighting how this practice has impacted every aspect of her life and business.

Key Takeaways:

• Radical Trust in Yourself and the Divine: Alex explains that radical trust is the foundation for creating your desires. Trusting yourself means knowing that no matter what happens, you will always be okay. 

  
  



• Overcoming Fear and Self-Judgment: Alex shares her journey of releasing self-judgment, particularly around business decisions that led to debt accumulation. 

  
  



• Listening to Your Body’s Intuition: Alex emphasizes the importance of tuning into your body’s signals when making decisions. 

  
  



• Healing is Not Linear: Alex opens up about her belief that healing is a continual process. Even after significant personal growth, old patterns of self-doubt may arise, but she has learned not to engage with them, allowing emotions to flow and pass naturally.

  
  



• Embracing Your Desires and True Self: One of Alex’s most powerful messages is to fully embrace your desires and trust that who you are—and what you want—matters. 

  
  

This episode is packed with deep insights and actionable steps for anyone looking to cultivate radical self-trust, release self-judgment, and embrace their true desires. 

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Host, Emily Williams is a success coach, author, speaker, and CEO of multiple brands.

After falling into a quarter-life crisis and struggling through a string of low-paying jobs (including serving up lattes at Starbucks), she finally decided it was time to follow her heart. So she packed her bags, moved to London (where she knew no one), and launched her own coaching business, I Heart My Life (without knowing if she’d ever make a dime). And that’s when her whole life changed course.

In her first month in business, Emily earned $442. She then went on to hit 6 figures before her 30th birthday, and—after just 18 months—successfully scaled what she'd started to a multi-million dollar empire.

Today, she remains the CEO of I Heart My Life, which has evolved into a media, educational and lifestyle brand through which she carries out her mission of helping thousands of women worldwide to create a life better than their dreams. 

Connect with Emily on her websites: 

I Heart My Life Website

Emily Williams Website

And on socials: 

I Heart My Life on Instagram

I Heart My Life on Facebook

I Heart My Life on LinkedIn

Emily on Instagram

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Alex Pursglove guides women in cultivating radical trust and authentic self-expression to elevate in business while living with more ecstasy in daily life. As a master coach, Alex has helped hundreds of women across the world with accelerating business growth, and most importantly, learning how to accept and love their most authentic selves. She is a speaker and contributor to Authority Magazine, the host of the Igniting Ecstasy in Business podcast, and she has been featured on the SPEAK stage in New York as well as in Brainz Media and Swaay. She lives in Austin with her beloved husband, Adam, and their daughter, Stella Love.

Learn more and connect with Alex on her website: alexpursglove.com

and on Instagram: https://www.instagram.com/alexpursglove/