Re-Brandon the Nation's food - with Richard Taylor, founder of Brandon Consultants
Description
Timestamps
(00:00 ) Intro
(00:30 ) Intro to Brandon Consultancy and the history of the founder
(02:15 ) Mission of Brandon Consultancy
(04:18 ) Brandon in practice and their activation with Horlicks
(07:08 ) The process of how they work and a look behind the scenes
(09:28 ) How to maintain a clear vision in the ideation process with clients
(11:10 ) What gives Richard the drive to perform at work
(12:00 ) Where does Brandon position itself?
(15:30 ) An insight on shopper marketing
(20:15 ) Exciting things for Brandon Consultancy moving forwards
(24:25 ) What's it like to be a founder in the FMCG industry?
(26:48 ) Tips and advice for upcoming talent in the industry (PASSION!)
(33:38 ) Books, resources, tips for people in the industry and outro
On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants.
We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space.
Enjoy!
United States
