Carole Armitage CCEO (Chief Chocolate Executive Officer) of 80Noir Ultra is a dark chocolate company designed to revolutionise the way people look after their mental and physical wellbeing and fitness performance. Born from having low blood sugar levels and playing high-level sports from age 8, Carole researched and worked with chocolate, fitness and wellbeing and how it all interlinks and how it can work for and against us. By breaking down the myths and finding the truth, Carole has been able to create her bespoke dark chocolate recipe which she now wants to share with the world. Her mission is to enable everyone to enjoy a daily dose of greatness and to foster the understanding than premium dark chocolate has a huge part to play in our mental and physical wellbeing and living a positive hygge lifestyle.

I caught up with Carole to dive into her journey in creating this progressive chocolate brand covering the power of intuitive nourishment and how getting intentional with how we choose to indulge can be empowering. Together we break down the myths we’ve around chocolate as a ‘naughty' treat, tapping into the wisdom the ancients had about this magical ingredient that connects our hearts and minds. 

Time Stamps:  

03:00 How a Vipassana retreat led to the profound insights for alignment

05:20 The best of bean to bar & the quest for the ultimate hot chocolate 

09:50 Carole’s journey with intuitive nourishment & sport

15:09 The process of metamorphosis 

18:00 The magic of cocoa & what the ancient Mayans knew 

21:16 Hygge, more than just an IG trend 

24:30 Tapping into your personal paint point to create something new 

28:41 Minal’s 3 questions 

Mentioned in this episode 

80 Noir Ultra IG account: @80noir_ultra

Website: www.80noirultra.com