Nils shares a bit about the product features themselves, as well as how it aspires to be relevant within culture - TV shows, music, the new. I encourage you to listen to him and make notes on how something that was birthed in 1941 as a candy designed for WWII soldiers transformed into the most popular candy in the world.

To hear more about how Nils manages the complexity of the running world’s biggest candy brand while never losing sight of the individuals , like myself, who love to eat them, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world from The Gathering’s past events. Learn more at CultBrandSecrets.com.