IBM is a remarkable company, having masterfully pivoted over it’s century-old life to remain highly relevant in the B2B space. In fact, they are sort of the poster child of reinvention, having started in the hardware space and now are thriving in the professional services space.

But IBM wasn’t at the 2019 Gathering as an honoree. Rather, we invited Nancy to come and present because of their proprietary research around the customer experience and how they are helping brands apply AI to improve how strategy, creativity and technology all commingle in hyper efficient ways to boost customer engagement.

Have a listen, and just as importantly, download the IBM Brand Belonging research that Nancy references and see how well, and how quickly, your company can leverage its findings.

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