Mindy is the Senior Vice President over Global Marketing Partnerships for Marvel Studios, which is owned by The Walt Disney Company. She’s a horse lovin’ southern gal, now living in the glam and glitz of Hollywood, and applying her formidable experience with entertainment properties and big brands to the different Marvel franchises.

As you listen to Mindy speak, you’ll note two things in particular. First, Marvel isn’t about superheroes. They have transcended beyond their characters and are really about epic storytelling and the power of the human spirit. Those are two things we need better represented in more brands and categories. Secondly, Mindy references the need to “Interact instead of transact''. To build a cult brand, you need to transcend the typical business to consumer relationship.

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