So many remarkable success stories start out as seemingly bad ideas. But that’s what makes their success so much more noteworthy.

Building an NHL franchise in the dessert, in a market not known for being very family friendly, a market with no other professional sport team, was viewed by many as a big mistake. But Brian was the right guy to rise to the challenge. He’s a tremendous marketing mind, In fact, I’ll go so far as to say Brian Killingsworth is one of the top sports marketing experts in the world.

Brian’s success is making it so that regardless of win or lose, all the fans had a truly memorable experience. Let’s listen as Brian share a host of strategies and tactics he’s deploying to earn the success the Golden Knights are enjoying.

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