S5 EP4 The Betterness Journey
Description
Are you a Black woman looking to elevate your self-care routine? Join us as we dive into the world of luxury body care. In this episode, we'll share the inspiring journey behind our first body care product, Betterness B(ahhh)dy Butter. From ideation to launch, we'll unveil the secrets behind creating a product that caters to the unique needs of Black women.
Tune in to discover:
- The story behind Betterness and our mission to empower Black women
- The challenges and triumphs of launching a new product
- The science behind our luxurious body butter formula
- How to incorporate self-care into your busy lifestyle
Highlights:
- 02:24 : The founders' story and the inspiration behind Betterness.
- 03:25 : Addressing the gap in the wellness industry for Black women.
- 06:40 : Challenges and solutions in the wellness industry.
- 15:08 : The decision to launch with body care and customer feedback.
- 18:22 : Product development challenges and triumphs.
Tune in to Good, Better, Betterness Podcast on Spotify, Apple Podcast, Audibe, Amazon Music and YouTube for this insightful conversation!!
Links mentioned in this episode
Guest/Hosts Social Media Info
- Kala Garner (@thekglifestyle)
- Denise Gilmore-McPherson (@dgilmcphee)
United States
